
Sociology 101: 'Collective ecstasy' at 2026 World Cup – from Messi and Brunson to the Tartan Army
A goal in the 90th minute at Ivory Coast–Ecuador, a city that goes wild for champion New York Knicks and the Tartan Army that keeps singing: sociologists call that 'collective ecstasy'. What is it, where does it come from and why is it now everywhere around the 2026 World Cup?










